Thursday, 19 April 2007

Wikinomics - Society 2.0

You might already know that I'm heavily interested in Web 2.0. What I'm telling you now goes one step further. A few days ago I started reading this really inspiring book named "Wikinomics" by Don Tapscott and Anthony D. Williams and must say that I'm fascinated by their views on the fundamental changes in our society.
They write about how the new web is revolutionising the economy and is reshaping organisations and workplaces in a profound way. We are shifting from closed and hierarchical workplaces to increasingly self-organized, distributed, and collaborative human capital networks. The world of open source software may have set the standard, but from this point forward the whole economy will run like that: An iterative and collaborative approach, rapid incremental innovation, over and over again. This new form of mass collaboration is known as peering. MySpace, Innocentive, Flickr, second life, YouTube, Linux, Wikipedia and the Human Genome Project are well-known examples of peer production.

Peer production describes what happens when masses of people and corporations collaborate openly to drive innovation and growth in their industries. Thousands of volunteers can create fast, fluid, efficient and and innovative projects involving little transaction cost, that outperform those of the largest and best-financed enterprises.

People participate in peer production communities for a wide range of intrinsic and self-interested reasons. People jump in for fun, altruism, to achieve something that is of direct value for them. They feel passionate about their particular area of expertise and enjoy creating something new or better.

Openness, peering, sharing, and acting globally: the future lies in collaboration across borders, cultures, companies, societies and disciplines. Anyone can plug and play. I love this approach and want to be part of it! Now I just have to set up my own collaboration project... I might be back with some further insights once I have finished the book :)
Dania

2 comments:

Anonymous said...

Thanks for the tip Dania. This book is now on my wish list, sharing priority with Seth Godin's "The Dip".

BillyWarhol said...

yeah i've heard Don Tapscott speak a few times in Toronto* He's funny & engaging* I'm curious as to how well this Book will do tho - cuz the Title just doesn't seem to grab me & i'm at least a little familiar with what he's talking about* He certainly rode the DotCom Boom so i'm sure he'll be atop the Web2.0 + 3.0 Waves as swell!!

;))